The AMP task turns four-years this thirty days and contains turn into a typical existence in the web browsing experience since its belated February 2016 launch. Over the period, AMP was at the mercy of buzz, hope, myth and misrepresentation that is even outright. A web that is cursory will generate numerous articles on AMP with too many saying the exact same misconceptions concerning the task as well as its technology.
The absolute most pervasive misconception is AMP can be a solely google task. The confusion is understandable since Bing spearheaded the project. But, since its beginnings, AMP – initially called Accelerated Mobile Pages, thus the acronym – had been an open-source development task led by Bing and also other teams and people. In reality, Twitter had been area of the earliest phases of AMP. From the inception AMP had been available supply and unbranded.
Since a year ago, AMP has relocated to a new governance model with control handed into the OpenJS foundation to simply help make sure the project’s self-reliance. Up to now, AMP has over 1,000 contributors with 78% originating from organizations Twitter that is including, Yahoo, Bing, and e-bay. Help for AMP is growing combined with significance of a faster, less internet experience that is bloated. And also the nature that is bold of task it self stays as legitimate today because it was at 2016.
However, urban myths about AMP persist.
MYTH: AMP is only for the mobile internet. One indicator this really isn’t true may be the project is not any longer en en titled Accelerated Mobile Pages, it really is just AMP. The technology works as framework across unit kinds such as for example mobile, tablet and desktop, however it had been made to be mobile-friendly where bandwidth, connectivity and hardware dilemmas are far more keenly experienced than from the desktop.